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Job Details

Date Posted

May 20, 2015


Growth In Value Alliance (GV Alliance) Partners

Job Title

Go-To-Market Lead At Growth In Value Alliance (GV Alliance) Partners

Job Type



Growth in Value Alliance (GV Alliance) Partners is a business advisory and market intelligence services firm. Our objectives are to assist organizations to achieve their growth aspirations by providing market intelligence, strategy blueprint, IT solution delivery expertise and business operation improvement capabilities.

Go-To-Market Lead

Role Summary

  • We are looking for passionate people willing to work in high growth start-up environment. If you are passionate and love challenges while growing your career, there has never been a better time to join us.
  • We are looking for a Campaign Marketing Manager based in Lagos, Nigeria to drive the market share and brand equity by developing compelling TTL campaigns.

Job Descriptions

  • Leads Go-to-Market planning and execution
  • Responsible for leading the campaign development. Ensure implementation of campaign to ensure that campaign objectives such as increased market share, Customer acquisition - app downloads, new customers, activations, and awareness.
  • A key part if this role is driving stakeholder alignment across the business as well as managing multiple agencies to develop the creative idea through to on ground implementation phase.
  • The incumbent will need to be able to utilize consumer insights and integrate all elements to provide strategic direction and operational execution. This will ensure consumer connection at all consumer touch points as well as a fully integrated TTL campaign.
  • Ensure all initiatives across countries are measured, tracked and analyzed with clear post implementation review to understand what worked, what didn't etc. Tracks ROI on local marketing activities

Main Responsibility Areas

  • Leading area strategy and development of marketing plans
  • Build understanding of consumer insights for the Area in on order to incorporate clear strength in consumer needs, wants, attitudes and behaviours leading to more relevant, consumer connectivity and more effective marketing strategy.
  • Execution of exceptional locally relevant campaigns ATL, BTL and in activation
  • Ensure that Marketing needs (brand image) and Sales needs (business growth, key account business) are well balanced and supported in the strategies
  • Develops and leads local customer marketing and promotional activities to include online as well as off-line marketing
  • Is the guardian of the brand locally and ensures the full marketing mix comes together in a coherent story.


  • At least 3+ years of relevant previous work experience in consumer marketing roles and evidence of a consumer driven marketing mind-set
  • Excellent presentation, process and project management skills, maturity and demonstrated track record to interface with senior leadership and senior customer audiences
  • Excellent collaboration skills and ability to network strongly across organization and key stakeholders+
  • Bachelor's or Master.s Degree in Business Administration, Marketing, or equivalent.

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